Without the resources to out-spend its competition, an in-city hospital sought a market research partner who could help them improve their image in their local community. In order to maximize the spend, they were in need of smart and efficient direction.
The Melior Group targeted both consumers and primary care physicians to uncover how to convey the hospital’s unique story and build its patient base. Research results helped to direct the hospital towards a new partnership plan, an improved referral process and a deeper focus on the people whose lives were changed for the good…read the full article here.
Elizabeth Cohen is Vice President of The Melior Group, and our lead consultant in our work in the health care sector. For more information please visit our Healthcare page or contact Elizabeth Cohen at [email protected] / 215-545-0054 ext 103.