Health Plans Preparing for “Visible” Customers
By Elisa Foster
The landscape of health care will see drastic changes in the coming months. As commercial health plans start selling to consumers directly through exchanges under the Affordable Care Act, consumers will have a lot to learn as they navigate through the maze new health care policies. As a result, insurers are ramping up advertising and popping up at brick and mortar locations to enroll and educate consumers.
Medicare and Medicaid plans have been selling direct to consumers for years – how can commercial health plans benefit from the lessons learned in Medicare/Medicaid health plan marketing? And how can they ensure that consumers will make informed decisions?